Local SEO for Beauty & Aesthetics Businesses: Get Found in Your Town and Postcode

Google's local results are based on relevance, distance and prominence. For a salon in a high street or a clinic in a city, that means a well-built profile, plenty of genuine reviews and consistent details across the web. The three-pack at the top of the map results is often where a booking is won or lost.

Marketplaces like Treatwell and Fresha show up in these results too. We help you appear alongside them while building direct bookings. This page is part of our Beauty & Aesthetics marketing agency offering, and works with Beauty & Aesthetics SEO.

The profile is a landing page in its own right:

• Categories and services. The right primary category and a complete list of services.
• Photos. Real photos of the salon or clinic, team and work. Results images must be genuine and representative.
• Hours, booking links and accessibility details. Accurate bank holiday hours and a booking link that works on mobile.
• Posts and Q&A. Useful, not promotional spam.
• Policy compliance. Google's rules prohibit fake reviews and keyword-stuffed names. In the UK, the Digital Markets, Competition and Consumers Act 2024 also prohibits fake reviews, so we never buy, write or incentivise them.

We also align Bing Places, Apple Business Connect, and your Treatwell or Fresha listing.

1. Local audit. Profile, citations, consistency of name, address and phone, review profile and competitor map positions.
2. Clean-up. Duplicates, wrong categories and outdated details.
3. Location and treatment pages. Genuine pages for each site and service, not thin copies with different town names.
4. Review process. A simple, honest way to ask real clients for feedback. For aesthetics, replies should avoid confirming a person is a client or discussing their treatment.
5. Tracking. Map rankings, calls, direction requests and booking clicks.

For the wider programme, see our SEO service and ads service.