Legal Marketing Agency USA: SEO, GEO and Local Search for Law Firms
People facing a legal problem search in the moment: in Google, on a map and, more and more, by asking an AI assistant who to call. We are a legal marketing agency for US law firms and solo practitioners, and we focus on the channels where those searches turn into consultations.
From our US client work: California Family Law Group reached 41.9K organic clicks and 6.96M impressions with 499 ChatGPT referral sessions, and Chicago Immigration Lawyers built 5,319 sessions from a standing start.
Why legal businesses choose us
Legal marketing is competitive, expensive and regulated. Paid clicks for some practice areas cost heavily, and every state sets its own advertising rules. We build organic visibility that does not depend on bidding against every other firm, and we do it with the rules in mind.
- Practice-area authority. Content clusters around each area you practise, written for the questions clients really ask.
- Local intent. Most legal searches include a place. We combine practice area and location carefully.
- AI search visibility. Clients ask assistants for lawyer recommendations. We make your information accurate and citable.
- Advertising-rule awareness. The ABA Model Rules and individual state bars regulate truthfulness, specialisation claims, testimonials, past results and solicitation. We write conservatively and expect your attorneys to approve content before it goes live.
We are a marketing agency. We do not give legal advice and no marketing page creates an attorney-client relationship.
What we do for legal businesses
Three core services, each with its own page:
- Legal SEO for personal injury, employment, intellectual property, criminal defence and other practices.
- GEO for Legal to help AI assistants find and describe your firm accurately.
- Local SEO for Legal Businesses for Google Business Profile, office pages and reviews.
We can also support content writing, conversion optimisation and reputation management.
Who we work with
Solo practitioners, boutique firms, regional firms and multi-office practices across consumer and business law. Strategy differs sharply by practice area. A personal injury firm competes on very different terms than an IP boutique, so we scope each plan around your areas, your geography and your capacity to take new matters. See our SEO and GEO services for the underlying programmes.
How an engagement starts
- Audit of site, profiles and visibility for your practice areas.
- Compliance review of claims, testimonials, disclaimers and calls to action.
- Plan ordered by impact and capacity.
- Delivery and monthly reporting on visibility, enquiries and consultations.
Start with the free AI visibility audit.
Legal services
Frequently asked questions
Do you follow attorney advertising rules?
We write conservatively and avoid guarantees, misleading comparisons and unsupported claims. Rules vary by state, so your attorneys must review and approve everything.
Can you guarantee cases or rankings?
No. We commit to a clear plan, steady work and honest reporting.
Can you use client testimonials and results?
Possibly, with the disclaimers your state requires. We flag requirements, and your attorneys decide what to publish.
Do you handle multiple practice areas?
Yes. We structure the site so each practice area has its own authoritative section.
How long does it take to see results?
Local profile fixes can help in weeks. Competitive organic rankings usually take three to six months or longer.
Talk to a Legal marketing specialist
Tell us about your business and goals. We will review where you appear in Google and in AI answers today and suggest a plan.
Book a free consultationAdWithChatGPT is an independent marketing agency and is not affiliated with, sponsored by, or endorsed by OpenAI. Nothing on this page is legal, medical, financial or immigration advice.