FMCG & Consumer Brands Marketing Agency UK: SEO and GEO for Packaged Goods Brands
UK shoppers discover packaged goods across Google, Amazon UK, supermarket apps, Boots and Superdrug, and AI assistants, often within one decision. We are a marketing agency for UK food, drink, personal care and household brands, focused on making your products easy to find, easy to understand and easy for AI tools to describe accurately.
Why FMCG and consumer brands choose us
Consumer brands share a problem most agencies overlook: the sale usually happens on a retailer's website. We plan for that.
- Brand site and retailer pages together. We improve your own product, recipe and category pages and the content and data that sit on supermarket and marketplace listings.
- Search and AI together. Shoppers use Google, retailer search bars and assistants such as ChatGPT and Perplexity. We optimise for all of them.
- Claim-aware content. The ASA and CAP Code, food labelling law, the UK Cosmetics Regulation and the CMA's Green Claims Code shape what you can say. We write from your approved claims and flag wording for review by your regulatory or legal adviser.
- Honest measurement. We report organic visits, where-to-buy clicks, retailer page performance and AI answer accuracy. We never promise rankings or sales.
We are a marketing agency, not a regulatory adviser, and we make no claim of affiliation with OpenAI or any other AI company.
What we do for FMCG and consumer brands
Our work centres on two services:
- FMCG & Consumer Brands SEO builds the technical base, product and category pages, recipes and educational content that capture shopper searches in Google.
- GEO for FMCG & Consumer Brands makes your brand and product facts clear and consistent so ChatGPT, Perplexity and Google AI Overviews can recommend you accurately.
We also support content writing for recipes and guides, Google and Meta ads to test demand, conversion optimisation for direct-to-consumer stores, and reputation management. If you are new to this, start with our guide to what FMCG & consumer brands SEO and GEO mean.
Who we work with
We work with challenger brands, established UK labels and in-house teams at larger groups. Typical categories include packaged food, soft drinks, personal care and beauty, and household cleaning. We scope the work to your stage: a brand with ten products and one national retailer needs a different plan from a portfolio with hundreds of SKUs across several grocers.
Category guidance is available in our guides on packaged food brands, personal care brands, household cleaning brands and beverage brands.
How an engagement starts
- Visibility audit. We search for your hero products as a UK shopper would in Google, major retailers and AI assistants, and record what appears.
- Data and claims review. We compare product facts and claims across your site and retailers and flag inconsistencies.
- Prioritised plan. You receive a plan ordered by impact and effort, with realistic timelines.
- Execution and reporting. We deliver the work and report monthly on visibility, shopper actions and next steps.
Find out more about our SEO service and GEO service, or begin with a free audit.
FMCG & Consumer Brands services
Frequently asked questions
Do you work with brands that sell only through supermarkets?
Yes. A strong brand site and well-managed retailer content support discovery even if you do not sell direct. We focus on product data, content and where-to-buy routes.
Can you guarantee rankings or sales?
No. Nobody can honestly guarantee either. We commit to a clear plan, careful work and transparent monthly reporting.
How do you handle product claims?
We work from your approved claims and substantiation and recommend review by your regulatory or legal adviser, because UK rules differ across food, cosmetics and cleaning products.
Do you manage Amazon UK or supermarket listings?
We advise on content and data consistency for retailer pages and can write copy for them. Retail media buying and account management may need specialist partners depending on scope.
How soon will we see results?
Technical and data fixes can help within weeks. Competitive category rankings usually take several months, and results vary.
Talk to a FMCG & Consumer Brands marketing specialist
Tell us about your business and goals. We will review where you appear in Google and in AI answers today and suggest a plan.
Book a free consultationAdWithChatGPT is an independent marketing agency and is not affiliated with, sponsored by, or endorsed by OpenAI. Nothing on this page is legal, medical, financial or immigration advice.