GEO for Home Services: Get Your Business Recommended by AI Assistants

GEO focuses on being included in AI-written answers rather than only ranked results. For a trade business that means AI tools should be able to learn what you do, where you work, what registrations you hold and what customers say about you.

GEO builds on SEO rather than replacing it. If this is new, begin with our beginner's guide, then see how it fits within the Home Services marketing agency offer. The method is also explained on our GEO and AEO and AI Overviews pages.

Nobody outside the AI providers knows the exact rules, but patterns are consistent:

• Pages that state facts plainly and early are easier to quote.
• Consistent names, addresses, phone numbers and service lists across the web build confidence.
• Reviews and mentions on credible platforms provide corroboration.
• Clear authorship and recent updates matter for advice content.

For regulated work, accuracy is vital. An assistant that repeats the wrong Gas Safe or scheme detail can mislead customers, so we trace the origin of wrong information and correct it at the source. We are not affiliated with OpenAI or any AI provider, and no mention can be guaranteed.

1. AI visibility test. We ask the main assistants the questions your customers ask and record whether you appear and how you are described.
2. Entity clean-up. We align your name, services, areas and registrations across your site and profiles.
3. Answer-first content. Pages and FAQs on costs, timelines, warning signs and what happens on the day.
4. Structured data. Schema that identifies your business, services and areas.
5. Corroboration. Genuine mentions and reviews from credible local and trade sources.
6. Re-testing. We repeat the tests regularly and adjust.