Digital marketing insights for the AI era.

GEO & AI Search

Should Your Next Marketing Dollar Go to SEO or GEO?

A practical guide to the GEO vs SEO difference and how founders can split a limited budget between Google rankings and AI citations.

Amelia Davis May 5, 2026 6 min read

saas-software

GEO & AI Search

Build a GEO Plan That Connects Your Content, Brand and Search Foundations

The complete guide to GEO in 2026. Everything you need to know about optimizing for AI-powered search engines.

Amelia Davis March 4, 2026 15 min read

saas-software

GEO & AI Search

Before Adding llms.txt, Know What Job You Expect It to Do

What OpenAI's publisher guidance does and does not say about llms.txt and ChatGPT search visibility.

Rashid Shaikh February 19, 2026 4 min read

technology-services

GEO & AI Search

How Do AI Tools Choose Which Brands to Mention? Start With GEO

GEO is the practice of making your brand easy for AI tools like ChatGPT and Perplexity to find, understand and cite, and this guide explains it in plain English.

Rashid Shaikh February 4, 2026 6 min read

saas-software

GEO & AI Search

Search Used to Give You Links. Why Does It Now Write an Answer?

How AI-powered search engines generate answers instead of showing links.

Amelia Davis January 22, 2026 6 min read

saas-software

GEO & AI Search

Why Does Google Show an AI Answer Before the Links?

How Google AI Overviews work, how they cite sources, and how to get featured.

Amelia Davis January 15, 2026 6 min read

saas-software