GEO for Technology Services (IT/Software Dev): Get Cited When Buyers Ask AI
CTOs, founders and operations managers increasingly ask AI assistants for vendor suggestions. Generative engine optimisation, or GEO, is the work of making your firm clear, consistent and credible enough to be understood and cited when they do.
What GEO means for technology services businesses
When someone asks "who builds custom healthcare software?" or "what should a 50-person company look for in a managed IT provider?", an AI system composes an answer from sources it can find and interpret. GEO is the discipline of making your firm one of those sources, accurately.
For technology services, this matters more than in many industries. Buyers are comfortable with AI tools, and shortlists are formed early. If an assistant cannot tell what you do, who you serve or where you work, you will not be mentioned.
GEO complements, and does not replace, our SEO work. See also the GEO service and AI answer optimisation.
How AI search engines choose sources
We cannot see inside any model, and we will not pretend to. What we can observe is that AI answers tend to draw on:
- Clear, specific pages that state what you do, for whom and how
- Consistent information across your site, LinkedIn, directories and review platforms
- Third-party mentions, such as directory listings, partner pages, press and reviews
- Structured data that labels your organisation, services and authors
- Content that answers real questions in plain language with sources
Because systems differ and change, no one can promise a citation. The aim is to remove the obstacles and strengthen the signals.
Our GEO process
- AI visibility audit. We ask a set of realistic buyer questions across ChatGPT, Perplexity, Gemini and Google AI Overviews, and record who is mentioned and what is said about you.
- Entity clean-up. We align your firm's name, description, services and locations across your site and key profiles.
- Answer-ready content. Service pages, comparison pages and guides written so that a clear, accurate answer can be lifted from them.
- Technical access. We check that crawlers can reach your content and that structured data is present and valid.
- Third-party presence. We help you earn accurate mentions in the places buyers and models look.
- Tracking. We re-run the question set monthly and report what changed, including inaccuracies we find.
Limits we are honest about
You cannot pay to be recommended in organic AI answers. Results vary by question, by model and by day. If an assistant says something wrong about your firm, we can correct the sources it is likely using, but we cannot edit the model. We will share what we observe and what we recommend.
Start with a free audit to see how your firm appears today.
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Frequently asked questions
Is GEO different from SEO?
They overlap, but GEO focuses on being understood and cited in AI-generated answers, while SEO focuses on rankings in traditional results. Most firms benefit from both.
Can you guarantee ChatGPT will recommend us?
No. Nobody can. We improve the clarity and credibility of your information and track what the assistants say over time.
Do we need to be listed on Clutch or G2?
Not strictly, but independent listings and genuine reviews are often among the sources AI and buyers both consult.
How soon will GEO changes show up?
Some changes are picked up within weeks. Consistent mentions usually build over several months.
Do you affiliate with OpenAI or other AI companies?
No. We are an independent agency and have no affiliation with OpenAI or any AI provider.
Talk to a Technology Services (IT/Software Dev) marketing specialist
Tell us about your business and goals. We will review where you appear in Google and in AI answers today and suggest a plan.
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