Citation Frequency

The number of times a brand or source is referenced across AI platform responses. A key GEO performance metric.

Citation frequency measures how often ChatGPT, Perplexity, Gemini, and AI Overviews name or link your brand for target queries. Because AI answers are non-deterministic, it's tracked as a trend across a fixed prompt set over time rather than a single snapshot. Rising citation frequency is the clearest signal that GEO work is compounding.