E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality.

E-E-A-T is a ranking-quality signal for both traditional search and AI Overviews, and it heavily influences which sources AI models trust enough to cite. It's demonstrated through author credentials, first-hand experience, authoritative sourcing, and trust signals like reviews and transparent policies. E-E-A-T matters most for YMYL (Your Money or Your Life) topics like health, legal, and finance.