AI Marketing Glossary
Key terms and definitions for AI-powered marketing, SEO, GEO, and digital advertising. For supporting data and benchmarks, see our AI marketing resources.
AIO (AI Optimization)
Optimizing content structure, entity relationships, and formatting for how AI models like ChatGPT, Gemini, and Claude consume and reference information.
Read full definition →AEO (Answer Engine Optimization)
Optimizing content to be the direct answer surfaced by answer engines and AI assistants rather than one of many blue links.
Read full definition →Answer-First Formatting
A content structure where a direct answer leads each section, followed by supporting evidence.
Read full definition →Citation Frequency
The number of times a brand or source is referenced across AI platform responses. A key GEO performance metric.
Read full definition →Conversational Query Matching
Optimizing content to match natural-language questions users ask AI assistants.
Read full definition →Entity Optimization
Strengthening brand, product, and topic entities with structured data so AI models correctly identify, categorize, and cite your content.
Read full definition →E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality.
Read full definition →Generative Engine Optimization (GEO)
The practice of optimizing content to appear in AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.
Read full definition →Generative Search
Search experiences that generate synthesized answers from multiple sources rather than a list of blue links.
Read full definition →Knowledge Panel
The information box on Google for entities like brands, people, or organizations.
Read full definition →Large Language Model (LLM)
AI models trained on vast text datasets that generate human-like text and synthesize information.
Read full definition →llms.txt
A file at a site's root that guides AI crawlers to the pages worth prioritizing.
Read full definition →Passage-Level Optimization
Restructuring content into self-contained, quotable passages (typically 134-167 words) that AI models can extract independently.
Read full definition →QAPage Schema
Structured data for question-and-answer content, more specific than FAQPage.
Read full definition →Search Engine Optimization (SEO)
Optimizing websites to rank higher in traditional search results through technical, content, and authority improvements.
Read full definition →Share of Voice (SOV)
In GEO, the percentage of AI responses in which a brand is cited across target queries and platforms.
Read full definition →Structured Data
Machine-readable schema.org formats that help engines understand the meaning and relationships of content.
Read full definition →Topical Authority
A site's demonstrated expertise in a subject, built through comprehensive content clusters and recognition.
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