Search Engine Optimization (SEO)

Optimizing websites to rank higher in traditional search results through technical, content, and authority improvements.

SEO remains foundational: strong rankings still feed AI systems, since a large share of AI citations come from top-ranking pages. It spans technical health, high-quality content, and off-site authority. In 2026, the highest-performing strategies combine classic SEO with GEO so brands win both blue-link and AI-answer visibility.