Glossary
Entity Optimization
Strengthening brand, product, and topic entities with structured data so AI models correctly identify, categorize, and cite your content.
An entity is a distinct, machine-recognized thing — your company, a product, a person. Entity optimization uses consistent naming, schema, and sameAs links across the web so models disambiguate and trust your brand. Strong entity signals are one of the highest-correlation factors in whether AI systems cite you by name.
See how GEO strengthens your entities