Share of Voice (SOV)

In GEO, the percentage of AI responses in which a brand is cited across target queries and platforms.

SOV benchmarks your AI visibility against competitors: if you're cited in 4 of 10 relevant answers and a rival in 7, they own more share of voice. Tracked across a fixed prompt set over time, it turns non-deterministic AI answers into a comparable trend. Growing SOV is the strategic goal of a GEO program.