Generative Engine Optimization (GEO)

The practice of optimizing content to appear in AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.

GEO is the AI-era successor to SEO: instead of ranking a page, the goal is to be the cited source inside a generated answer. It combines passage-level structuring, entity optimization, schema, and off-site corroboration so models select and reference your content. As AI search adoption grows, GEO increasingly determines who captures high-intent demand before a click ever happens.