Generative Search

Search experiences that generate synthesized answers from multiple sources rather than a list of blue links.

Generative search (Google AI Overviews, ChatGPT search, Perplexity) reads across sources and composes a direct answer, often citing a handful of them. It compresses the traditional results page into a single response, so visibility means being one of the few cited sources. This shift is why GEO and AEO have become essential alongside classic SEO.